In this age of social media, when every product or service is on social media sites like Facebook and Instagram, a question that often crosses every business owner’s mind is whether we need a website if we already have a significant presence on social media. Social media platforms are a huge rage nowadays.

Be it Instagram or Facebook; every business wants to have digital footprints in every social media platform. It’s a sure-shot way of putting the company in people’s minds and increasing visibility. But when it comes to websites, most businesses don’t want to have websites. They don’t consider themselves tech-savvy or think they are already popular in social media; they don’t need websites and can use social media to leverage their business. But that is far from the truth.

In a survey done by one of the leading marketing agencies in 2017, 97% of people search online for any product or service before buying it. In that case, not having a website can only be termed a colossal blunder for the business, as people nowadays don’t trust companies without an online presence. On the other hand, having a fully functional website makes your business visible and helps the flow of organic traffic to your business. This traffic can then be converted to genuine customers, which is what companies want.

Investing in a website is even more critical in the times we are living in right now. When the lockdown was imposed almost simultaneously globally, businesses also transitioned from offline to online. Most companies, be it of any scale, have appeared on the internet in this post covid period. A robust, reliable, working, and thriving website built professionally helps you build reputation, have a brand identity, and showcase your uniqueness, which you need to make your business grow.

Here is how websites help you to mount your business

Websites provide you longevity

Having a website is a long-term investment that every business must make. Once your website is up and running with all the latest features and is scalable to handle future growths, it becomes an asset for your business. It is like that duck that lays a golden egg.

Contrary to this, whatever is put on social media has a concise shelf life. Even if your product or business is on social media platforms, it gets removed or replaced when you refresh the page. Remembering your product and finding that again may be an exercise that very few people will like to pursue as it’s a cumbersome process.

Social media platforms are more entertainment-based than business-based. Business happens in those platforms too, but mostly when people know where to look for that particular business outside of social media. And that gap is filled by the website.

Get your business a website that is made professionally.

The website brings you to the limelight.

As already stated, most people prefer to search online for the product, service, or brand before buying the product. They discover brands in this search, and after weighing different options, they purchase the product.

In the scenario where a website is not available to the business, the chances of discoverability of the company decreased from 100 to 0. Even if the business provides world-class products or services at nominal rates, due to the unavailability of a website, it losses a considerable chunk of its customers to its competitors. It is a loss called upon the business just because there was no website to showcase their products.

Websites make you visible. It helps you attract your potential customers. It enhances your conversion rates and gives your business the support that is crucial to its growth.

Websites provide information about your product or service.

Data and information sell like hot cake in the market. And with markets moving to online spaces and people continuously searching for information, having a website is like a tool that every business needs in its bag.

People continuously need information. And in this era where the internet is flooded with information that is most of the time fake or half-truths, websites that provide genuine information demand great respect. The business that provides information based on pertinent facts and statics gets an edge that translates to goodwill. It establishes them as an authority. And authority is the engine that moves the business. It builds relationships and credibility in the market.

Websites propagate information about your brand presence to the whole world. It can be used to your business’s advantage in multiple areas, thus helping your business.

A website helps you to bespeak with people.

Even in a brick-and-mortar business, interacting with customers on an organic basis is the key to flourish in it. Websites perform the same function in digital mode.

A website helps businesses engage with customers by answering their queries about the product or service or any other concern customers can have about the company. And the most significant advantage that websites have is that it is available 24X7X365 days and acts as a mouthpiece for your business. It helps the business to stand out amid crowds offering or selling the same thing. It enables the company to control the narrative in their favor which is the need of the hour.

Websites help to build a perception around your business that can act as your bargaining chip. So it should be unique, eye-catchy, and easily navigable at the same time.

Websites are the go-to place for everything.

Websites are the digital equivalents for the physical shops, whereas social media platforms are like posters around the city of the shop. If the business doesn’t have a shop to demonstrate their product, all the posters around the city go in vain. The same is the case with websites.

Businesses can have a huge fan following, thousands of followers on social media. But it acts as the posters of the company. But when customers want to look at the business’s products or services, they encounter a dead end because the website is not available. It, in turn, translates to a loss of precious customers, which is not at all desirable.

Website will help you channel the flow of traffic from social media to your webpage, where the actual transaction can happen.

Conclusion

Websites that are professionally built are a great and effective way to increase your reach, attract customers to your business and create a brand for your business. It will act as the pillar of your business. So even if you are a brand having great social media exposure, get a website built for yourself by the expert in this domain and see the magic it weaves to your business.