Social Media, the term intricately related to everyone’s life and every field, was not even heard of a couple of years back. With the gradual advent of technology and social media platforms like Facebook, Twitter, Instagram becoming a rage, no particular field or person is immune to its pros and cons.

Be it education, business, healthcare, or even political leadership, every field uses social media to register its presence and increase its followers. While the impact of social media on society is a debatable topic, it has undoubtedly carved a niche for itself in our lives.

SMO or Social Media Optimization is the term that is coined to describe the use of social media platforms to increase the brand’s presence in various social media websites by providing content that is engaging, informative, and helps to generate publicity or awareness about the brand.

Both SEO and SMO are the organs of digital marketing strategies. It helps create the brand reputation as a trustworthy and acceptable business, leading to a better conversion rate. If used judiciously, it helps the business grow both vertically and horizontally. Let us now analyze how SMO can power the company to achieve new heights.

Increases visibility of the business

Having a presence on social media ensures that the business is visible to a large number of prospects. This can help in converting the possibilities to potential customers, which is beneficial for the company.

With almost a large number of populations using social media platforms, marking your space in it helps garner more views and recognition for the business. By putting out content that is interesting as well as informative helps build the brand value leading to more leads and an increased conversion rate.

Helps to integrate social media with other tactics related to marketing

As the internet is exploding with different avenues to market your business, it has become imperative to be present in each of these avenues. But how to let your customers know which are the other places where they can locate your business?

This can be achieved by using SMO. Social media helps to integrate the different marketing channels. It makes you visible to the masses. Social media provides you with the option of telling your contacts other places where they can engage with you to learn more about your business.

It gives the business a much-needed shout-out.

Businesses launch new products or services regularly. Keeping the customers informed about it is vital to increase sales. Gone are the days when big posters or hoardings were put in every nook and corner of the city announcing the launch of the products. Those methods were costly and time-consuming and have become obsolete because businesses cater to large customers in varied locations.

Social media helps in giving a shout-out about the business. It acts as the mouthpiece of the industry and can be used 24X7 for promoting any new product. And the best part is it is not only cost-effective and can be modified as and when needed.

Helps to engage with the customers

Knowing the customer’s choices is very crucial to the survival of any business. Feedback from the customers, whether negative or positive, helps the business work on its shortcomings and improve its strengths.

Social media platforms act as meeting grounds between the business and the customer. Customers also get the option of voicing their opinions about various products or services. It helps them create relationships, which fuels the business to expand. It also gives the brand the option of resolving any customers’ queries immediately, which can otherwise take time and hurt the company.

Establishes the business as an authority

In any field or domain, establishing authority or leadership is key to success in that field. It is valid for every industry. Authority can be achieved by putting out content that adds value to the customer’s knowledge and can help them be better informed while making choices. It, in turn, helps in building brand reputation.

Authority can have many dimensions. One aspect of it is using Google Authorship to augment your business profile by showing your business page prominently in search results. This helps in ascertaining your business as a trustworthy brand recommended by people.

Helps in analyzing the data

Keeping an eye on your peers and in the market is cardinal for growth. It keeps the business updated on the latest trends and helps formulate strategies to keep oneself alive in this rat race.

SMO can help in the competitive analysis of data. It can be used to look at the competitor’s content strategies and then prepare content keeping all those points in mind. It greatly helps in capturing the market, thus giving the business a much-needed push.

Helps in increasing customer satisfaction

Customer satisfaction is what every brand values and tries its level best to achieve. It helps in increasing the business and getting more prospects. Using social media optimally for marketing your business helps build a bond with the customer, leading to customer satisfaction.

Solving queries related to the product in the shortest span of time or reaching out to them with any new offers helps build customer satisfaction, leading to the creation of loyal customers to the brand.

Conclusion

With the increase in various social media platforms and the massive popularity it enjoys among the masses, Social Media Optimization or SMO is the buzzword that every business tries to use to its advantage. It has a proven record of improving SEO performance, thus leading to the companies getting the benefits that are both long-term and future-ready in every aspect.

As most of the work happens digitally nowadays, SEO has become an integral part of the day-to-day functioning of almost every industry. Though the term may be in everyday use, its meaning and usage are still unclear. Here we will try to break it down for everyone to understand.

What is SEO?

The complete form of SEO is Search Engine Optimization. In a laymen’s language, it means the ways and means used to increase the traffic to one’s website through the organic search in a search engine. It helps any brand’s webpage get a higher ranking and thus stand out as a leader in their domain. If correctly understood and used, it helps the business gain customers and establishes them as a trustworthy name in the industry.

Why is SEO important?

Let us assume that you are a business aiming to gain more customers for your business. You have a webpage of your business, and you want to direct more traffic to it to increase customers. SEO will help you in this endeavour by putting your page on the first page of search engine results, thus helping you in attracting more customers. Here are some of the ways in which SEO helps your business to stay afloat in these times of digital competition.

Increases visibility through organic search

If a business makes itself visible in the top five search results, it establishes itself as a leader in its domain. It increases their visibility and shows them as a trustworthy name in their field.

Google as the world’s most used and trusted website, ranking on the first page of the Google search helps a brand get more business. Most people in the world visit Google at least once daily. SEO provides the company much-needed visibility, which works in the brand’s favor.

Enhances user experience

A website that is haphazardly crafted and not properly navigable can lead to a negative impression of the business. On the other hand, a well-crafted website that clearly communicates what it is trying to sell or provides relevant information regarding its functioning is sure to retain the customer.

Creating aesthetically planned and designed sites keeping the user in mind helps the search engines like Google and Bing pull the relevant information regarding the business in the search, thus creating a reputation for the brand. Contrary to this, if a user finds the site clumsy, there are high chances that the search engines will also face the same difficulty, thus leading to reduced ranking.

It helps in knowing the customers.

For any business to develop and prosper, knowing their customer is essential. This is an easy task in a brick-and-mortar business as the customers physically visit the store and voice their opinions. In the current scenario where almost everything happens digitally, it can be a daunting task to know the customer.

In this context, SEO is a helpful tool that tells the business about its customer intent and behavior. From the macro to micro to even the granular detail, SEO helps in the analysis of the customer buying pattern and keeps the business updated about any changes that are necessary for the business to focus.

SEO helps in predicting the buying pattern

Impacting the customer buying pattern in your favor is critical to businesses’ survival. It will help generate revenue for the company and helps in retaining the customers and bring more prospects to the business.

Using SEO tactics to provide the customer with information regarding good deals or the latest offers helps hold the customer and repeat the business. It will positively impact the customer and assist in directing the buying pattern towards your business, which is the ultimate aim of every business.

Decoding SEO helps to decode the web.

With new and emerging technologies developed almost daily, it is virtually impossible to keep track of all this. It is also not possible to know every technology to its granular detail. It can be a daunting and challenging task that is almost impossible to achieve.

But keeping oneself updated about SEO techniques helps an individual keep oneself updated about the latest trend and happenings. It helps to keep the businesses ahead of their peers, thus giving them a competitive edge.

SEO pays off in the long run

Short-term gains are undoubtedly significant, but all businesses need to plan and make their strategies well in advance to be ready to face any unwanted challenges or adverse conditions.

SEO is one such tool that prepares you as a business for the long climb. You may not see any immediate gain, but it builds up and helps increase your domain authority, and gets you a higher ranking. As the saying goes, “Rome was not built in a day” it is vital to keep doing things and updating oneself to constantly improve to see the benefits that last for years.

Conclusion

With the gradual shift to online stores and marketplaces, SEO is here to stay in the long run. Though it may change in flavor with new avenues like voice, app, wearables, Internet of Things (IoT), its basic structure remains the same. It brings its own set of challenges that may be irksome and difficult to understand, but understanding and applying it to the basic level is sure to leave an imprint on the brand’s web presence in the present and the future.

When technology is gradually dominating or is an integral part of almost every field, we always come across terms called technology industry jargon. Though most of us use technology, we often get confused when anyone uses this jargon. Terms like web development or databases or cloud computing and other such representations, which are most commonly used in day-to-day activities of many fields, remain a mystery, or their workings are still not entirely understood by many people. 

Full-stack web development is one such term that is prevalent these days. In most of the advertisements related to web development, full-stack web developers are the people who are in demand nowadays. 

Meaning of full-stack

Full-stack web development means the capacity to work on both the client-side and server-side. It includes using modern cutting-edge technologies to design and implement end-to-end technologies for both the client-side (front-end) and server-side (back-end) of a web application.

In the same way, full-stack developers can design, implement, and maintain both ends of a website. They have the knowledge and requisite skills about one or more front-end framework and different back-end languages. Full-stack developers are high in demand as they can design complete applications from end to end.

Uses of full-stack development

Full-stack web development is a cost-effective solution that most companies employ these days. As a full-stack developer has operational and formal training about the various aspects of web development, they can define the scope of the application in a more specific way which is beneficial to the end consumers. They come up with practical solutions to the problems or can help the clients come up with possible scenarios that can jeopardize the working of a website. This allows the consumers to be better prepared to face the solution in case those situations happen.

Benefits of full-stack 

Though the benefits of using full-stack web development method are innumerable to be counted in numbers, some of the primary benefits of using full-stack are as follows:

• It helps in structuring the various data related to the application in an effective way.
• Designing different front-end applications and connecting them with the back-end becomes more accessible as the developer has end-to-end knowledge about the whole application.
• Maintaining the website from a security point of view becomes much more manageable. 
• Reduces the cost of the project substantially.
• Communications with different teams working on the same project happen seamlessly and efficiently.
• Incorporating any changes, be it on the client-side or server-side, becomes much easier and less time-consuming.
• Helps in better understanding of new and upcoming technologies to be added to the web application.
• With a polished and clean written code, resolving any query in the front or back end becomes more straightforward.
• Helps in designing strategies related to continuous enhancement, stability, scalability, and security of the websites.
• Ensures the website’s cross-platform compatibility and helps fix any issues that arise from the testing and during the production phase.
• Helps in building dynamic and responsive websites that are user-friendly, visually attractive, and easily navigable.

Languages used by full-stack developers

Front-end: This is the front part of the website or the user-facing part. The user interacts or uses this part of the website.

Languages used in the front-end: Some of the languages used in the front-end are

• Hypertext Markup Language, or simply HTML, is used to build and beautify the different aspects of web page structure.
• Cascading Style Sheets, more popularly called CSS, is a popular language that helps style web pages.
• Java Script is a scripting language used to make the website more interactive and responsive.

Libraries and framework

• AngularJS is a Javascript open-source framework mainly used to develop the front-end of single-page applications or SPAs.
• React.js maintained by Facebook is an open-source library used primarily for building client-side user interfaces.
• Bootstrap is an open-source framework primarily used to design and run an interactive website.
• Other than this, the most commonly used libraries are Express.js, Ember.js, Backbone.js, etc.

Back-end: As the name implies, back-end operations are related to the server-side work of web applications. Its main objective is to run the websites smoothly by maintaining databases and resolving queries from the front-end or the client-side.

Languages used in the back-end: 

• PHP is a popular server-side scripting language designed particularly for web development.
• C++, which is quite a popular programming language, is also used for back-end operations.
• Java is another widely used language for back-end programs.
• Python is also used for integrating back-end functions with the front-end more effectively.
• JavaScript, which is used at both the front-end and back-end functions.

Conclusion

Full-stack development is a cost-effective and viable solution for designing and maintaining a web application. It is expanding rapidly and is an intelligent option that most consumers want to use to enhance their productivity and give a push to their business.

If you have any queries regarding full-stack web development, feel free to contact us.

Modern teaching and learning were going through a change that was further accelerated by the pandemic. With lockdowns imposed all over the world by respective governments, educational institutions were also shut down.

In these challenging times, technology came to the assistance of teachers and students. Online classes, checking and submitting the projects and assignments using information technology, different school management, and engagement software helped give better learning outcomes.

It has helped them to be interactive and better articulate their views in an organized way. It has improved their problem-solving skills, which is the need of the hour. It has also helped them be technologically sound and better prepared to face any situation like the current pandemic in a better-informed manner.

The benefits of information technology are uncountable in number. Let us see how information technology benefits the education sector so that more and more educational institutions can use it to provide better education to their students, and how it helps the teachers in giving quality education to prepare the future generations of the country.

Helps in providing better learning outcomes

In a brick-and-mortar school, teaching and learning happen in a group. Though it has its benefits, expecting all the students to learn and process the same information simultaneously is asking too much from them.

Online learning tools can solve this problem by providing them the flexibility of learning at their own pace. They can access the teaching material from anywhere. The variety of learning tools available to them help them better understand the concept on a one-on-one basis and is a helpful tool to test their abilities.

This makes learning an enjoyable prospect for the students. Teachers can also assess their students better with the help of online teaching as they can attend to each student on an individual basis. This helps in better learning and teaching outcome.

Binds students, teachers, and parents in one thread

In the education of the children, teachers and parents are equally responsible. Without parental support, children cannot progress in their learning. Back in the days when technology was used on a limited scale, parents had minimal access to their ward’s progress in the classroom. Whatever little they could learn during the parents-teachers meeting was not enough for them to understand the child’s problem, which was proving a hindrance for them to help their children.

With the advent of technology in the education sector, parents are better informed about their children’s day-to-day progress in school. Real-time updates of children’s grades, attendance, and other such important matters can be immediately sent to the parents so that they can also assist the school and the teachers in making learning enjoyable for the students.

Additionally, software solutions like LMS (Learning Management Software) that different schools and colleges deploy help the parents connect immediately with the teachers and administrators. Any queries raised by the parents can be directly resolved. This improves communication between teachers and parents, which is beneficial to the student’s growth and development.

Provides enhanced teaching opportunities to the teachers

Gone are the days when a single degree and textbook knowledge was enough for the teachers to impart knowledge to students. In modern times, teachers, too, need to keep themselves updated with what’s happening around them and adopt the best teaching practices prevalent worldwide.

With the help of technology, teachers can get their hands on resources to teach better with just a few clicks of the mouse. They can share new practice materials with their students, which augments better clarity of the concepts.

Other than that, solutions like group messaging to parents, or individual messaging, sharing resources with fellow teachers become more effortless with technological advancements. Technology also helps the teachers to develop professionally and learn any new skill related to teaching with just a few clicks at their leisure. With hundreds of websites related to teaching, keeping oneself updated about any recent happenings in the field of education becomes more straightforward.

It makes project-based learning possible.

The obsolete ways of learning with a teacher standing in front of the class and explaining a concept gradually vanishes. Learning is slowly progressing to a project-based method where problem analysis and critical thinking become the main motto.

Technology helps the students access unlimited resources that they can use to gain knowledge about a particular topic related to the project. Projects also help students collaborate on different aspects like audio, video, or blog content, which allows them to learn about working in groups.

Technology gives the student a choice to complete a project using the method they are more comfortable using- like audio or video content, blogs, etc.

It makes remote or distance education possible.

In the current pandemic, the importance of distance learning cannot be emphasized enough. With schools and colleges closed, the only way teaching could continue uninterrupted was with the help of technology.

Technology has helped students sitting in remote areas get access to education. It has broken the geographical barriers and brought education to the homes of every student. It has made education affordable to all. With materials and resources available online, buying different books for different topics is reduced to a large extent.

In the pandemic, remote learning has kept the teaching and learning process alive without wasting the precious learning years of the students.

Conclusion

Though the negative impacts of technology are often one of the most discussed topics in recent times, technology acts as a helping hand. If appropriately used by teachers, students, parents, and educational institutions, it will develop the education sector to make it future-ready in every possible way.

Information technology is transforming every industry in ways that were considered unimaginable earlier. But the most significant effect of the technology is how it changed the financial and the banking sector. Governments worldwide are leaning heavily on technological innovations to provide better and secure banking and financial services to their citizens.

With the use of technology in financial services and banking and insurance sectors, the working culture of this sector and customer-facing services are changed forever. It has led to better and faster services, increased security, and remote access to the services.

The Fintech and Insurtech companies use the latest innovative methods to provide world-class services to their customers every passing day. The impact of the technology is leading different financial institutions to look for ways to expand their customer base by providing services at the tip of the finger. This helps in bringing stability to the business and enhances the productivity of the company.

The role of technology in bringing banking and other banking-related services to the customer’s doorsteps is undeniable. These are some of the ways technology helps in this banking and other related services:

It helps in predicting the future trends

As insurance and finance-related companies deal with a massive amount of customer data, predicting the future trends in the business becomes more straightforward. It helps the companies be better prepared to face unexpected situations (e.g., the current lockdown).

It also helps the Insurtech and Fintech companies to get new customers by assessing the future requirements. Studying the patterns and concluding from them helps create strategies that are better suited for the present and future needs of the business, thus establishing the company as a pioneer in its area of work.

Providing round the clock customer support

Banking and other finance-related services are now not constrained by time and spatial limitations. Customers want to access their accounts anytime, sitting from any part of the world. With banking services available 24X7, providing customer support has also become equally important.

In the post-pandemic period, when visiting a bank branch is not always possible, technology is coming to the aid of both the customers and the financial institution. It has helped resolve the customers’ different queries, leading to faster solutions that are important for having a one-on-one relationship with the customer.

Helps in risk analysis and providing security

As the data related to the customer is confidential, protecting it from external threats is very important. Other than that, analysis and management of risk is another crucial function of financial services.

With technological advancements, software solutions unique to every organization can be deployed to eliminate any threat. It also helps the companies to become future-ready in every aspect.

Provides customized services to customers

Providing exclusive services to customers is the need of the hour. Therefore, providing customized services to every customer leads to increased business opportunities and more chances of retaining the customers.

To provide customized services, proper analysis of data is essential. Data analysis helps in knowing the choices of the customers, and tailor-made solutions according to customer preference can be designed, leading to customer satisfaction.

Conclusion

With the increasing coverage of banking and financial services, robust and scalable solutions are needed that are secure in every aspect. In the post-pandemic period, this is even more essential than ever before. Technological solutions can help the companies to perform better, making it more straightforward and more accessible for the customers, which is the main aim of every company.

Since time immemorial, man has made products that help him do the daily routine works easily and consume less time. As time progressed, simple handmade tools were discarded, and machines were deployed to manufacture the products, especially during the period of the industrial revolution.

Manufacturing can be described as making materials or products for the end-user or the industry with the help of machines, tools, raw materials, and employing a labor force that oversees the various aspects of the manufacturing process.

Manufacturing generally comes under the secondary sector of the economy. It powers the economy to perform better. Even if we focus on the historical aspect of manufacturing and equate it with current trends, all the countries want to become manufacturing hubs to generate jobs in huge numbers. Secondly, the manufactured goods can be sold both in the domestic and international market to earn profits, which makes the concerned business grow but also helps in giving economic stability to the country where the company is rooted.

The manufacturing sector has been going through a transition in recent times. It has not seen such a massive change in recent times unless the period of the Industrial Revolution is considered. The change can be attributed to information technology, which has touched almost all the varied sectors in one way or the other.

Technology helps the manufacturing industry become agile and flexible in its functioning and gives them a competitive edge by boosting their productivity. Many routine and repetitive work can be done by employing technological solutions, leaving the businesses to divert their energy and human resources to attend to areas that need immediate and focused attention.

Automation acts as a cost-cutting tool.

Automation means taking the help of technology to do some of the works that are usually time-consuming and monotonous. This significantly reduces the time and the costs associated with doing the work manually.

Some examples of automation can be simple processes like scanning the barcode of a product which otherwise would have to be typed manually by an operator, which also increases the chance of error.

Automation is also a handy tool to increase the efficiency of the manufacturing firm, which is of utmost importance to the business.

Improves the quality of the products

Maintaining the quality of the products is one of the critical aspects of the manufacturing sector. Low-quality products cannot compete in the markets. With the help of technological solutions, appropriate quality checks can be performed.

There are different quality assurance software that can be used to adhere to strict quality standards. This helps achieve the required quality, which is vital for gaining a competitive edge in the market.

Manually checking every product for quality is impossible. It requires time and the chances of error also increase, which is not desirable. Hence technology is employed for quality assurance.

Drastically reduces maintenance costs.

Proper maintenance is necessary for every manufacturing unit. And reduced downtimes are required to jump back to the schedule as quickly as possible. Technology helps in tracking the breakdowns of the machines promptly with the help of intelligent sensors.

Technology also helps in knowing the causes of the downtime. Be it a human error or defective machinery, knowing the actual cause helps reduce downtimes and maintenance costs.

In conclusion, it can be said that technology is changing the face of the manufacturing sector with the help of enhanced features. It is a great time to experiment with technological solutions that are available by businesses that are in the manufacturing industry.

When the internet is used to sell products or materials, it is called e-commerce. All the different facets of e-commerce happen via the internet, starting from order placement to order fulfillment. Even the payments and returns happen using the internet. According to rough estimates, e-commerce platforms are expected to grow by 84% by the year 2024.

In today’s busy life, when time has become a precious resource, it has become almost impossible for people to visit the market in flesh and bone. People want to have the luxury of purchasing the product of their choice from the comforts of their home. This has prompted almost all businesses to make their foray into the e-commerce platforms, be it big or small.

There are five types of e-commerce models:

• Business to Consumer(B2C): In this model, the actual transaction takes place between the customer and the company concerned. This is the most popular e-commerce structure.
• Business to Business(B2B): It refers to one company selling goods and services to another business like a wholesaler and retailer. This model is not end consumer-facing.
• Direct to Consumer(D2C): This model is the newest and ever-evolving e-commerce structure. Here the products or services are directly sold to the end consumers without the help of any third party. Examples can be the websites like Instagram, Facebook, Snapchat, etc.
• Consumer to consumer(C2C): In this model, the transaction takes place between consumers. One consumer sells the goods and services to another consumer. For e.g., Ebay, Fivver etc.
• Consumer to business(C2B): In this model, individuals sell their services or materials to businesses. Examples of this can be photographers, consultants, freelance writers, etc.

In all these models, the connecting agent is the Information Technology services which act as a bridge that connects the consumers and the businesses. It not only helps the company increase its visibility among the masses but is also a helpful tool that makes the day-to-day functioning of the companies easier. It streamlines the various processes and makes managing the business more straightforward. 

The benefits that the e-commerce portals can reap from IT services are immeasurable. Listed below are some of the ways in which business owners can use IT for e-commerce platforms to save both time and money and use it to gain a competitive edge.

Helps in inventory management

The goods and materials that the company stocks for sale or distribution are termed as inventory. The management of inventory is a discipline in itself that needs proper planning and smooth execution.

Every business makes inventory management its priority. With the help of technology, the management of inventory becomes a more manageable and less time-consuming process. With the databases stored in the cloud, it becomes easier to access them from anywhere with just a few clicks of the mouse.

Early replenishment of any product is also possible with the help of technology. Systems are designed to let the business know when the stocks of a particular product are getting over. It saves the time that would otherwise have been wasted in manually checking the supplies, thus leaving the business with enough free time to focus on its core areas.

Helps in providing personalized services 

Knowing the customers and their choices is essential for businesses. It enables the companies to offer customized services to the customers, thus creating a relationship with them. This relationship is necessary for retaining the customer and repeating the business.

To know the customers in online mode data and processing the same data is very important. With proper analysis of data, the business can dissect the individual preferences of every customer and can better target their customers with the products of their choice.

Apart from that, the correspondence between the customer and the business helps the business work on its shortcomings to achieve customer satisfaction and goodwill.

IT helps in easy returns.

Returns and e-commerce go hand in. Hassle-free returns ensure that the customers purchase the products without the worries of going through the arduous and cumbersome return process if the products do not fit their criteria.

In helping with smooth returns, IT has a vital role to play. From initiating the return process to refunding the amount to the customer’s accounts, the whole process happens seamlessly if proper IT solutions are deployed, leaving both the customers and businesses happy and satisfied.

Conclusion

E-commerce is growing both in popularity and in numbers. It is the future marketplace and is going to expand in leaps and bounds. Without proper IT help and support, sustaining the e-commerce platforms is not possible. With hundreds of options available to the businesses, choosing an appropriate solution that augments the brand’s popularity is an exercise that the companies must do for their benefit and success.

The focus on the supply chain increased manifold in the post-pandemic period. A supply chain typically means a network between suppliers and a company to produce, distribute and transport a specific product or deliver a service. In its broad sense, it encompasses all the steps taken from the inception of the product or service and ends in providing the end product to the intended customer.

Companies depend heavily on the supply chains as it reduces cost and streamlines the production process. Supply chains include producers, vendors, warehouses, shipping, transportation companies, distribution partners, and retailers. It broadly performs the function of developing the products, marketing, product distribution, finance and operations, and other varied activities.

In a survey conducted in 2020, it was seen that about 75% of the companies encountered disruptions in supply chains due to the lockdowns imposed by different governments across the globe.

This was due to the reason that the supply chains were not taken seriously in the pre-pandemic period. Therefore, in the pandemic period, it suffered heavily, which led to the businesses paying a considerable price in the form of loss of revenue and loyal customers.

But the silver lining is that the lessons learned from the pandemic have led to a more robust supply chain that can sustain even adverse conditions like lockdowns. It has taken under its wing factors like geodiversity, visibility, and surplus capacity of the finished product to raw material, leading to a sturdy supply chain network.

In supply chain management, the role of technology is of enormous importance. Without a booming IT structure that can support the ever-changing scenario of the supply chains, it is impossible to build a resilient network in every aspect.

To build a network of the supply chain that can proactively help an organization unlock its potential, optimum utilization of technology is essential. How supply chains can perform better with the help of technology is given below:

Technology helps to predict the market behavior leading to better management

With the increase in trade and all the associated tasks related to trading, accurate market predictions must be made. A robust technological structure will provide precise knowledge about the manufacturers, their services, and all the necessary information for delivering the end product to the consumers.

Data can help in accessing market behavior. Real-time data helps analyze the whole supply chain, access the demand and supply gap, and effectively assess the risks of the market.

It also provides the data necessary for the organizations to identify their vulnerable areas and secure their supply chains from minor and major disruptions.

Technology makes managing complex networks easier.

All businesses depend on multiple vendors and people for different aspects of the supply chain. Managing such a diverse workforce and keeping track of each vendor manually is an uphill task.

But with the help of technology, management becomes more straightforward. Technology helps keep track of different vendors and provides services like verification of the products, automatic invoicing, and payments. It helps in reducing delays and improves efficiency.

It also helps mitigate the risks and provides a holistic strategy for all the parties concerned to work effectively and at a faster pace.

Technology helps in the faster delivery of products and services, which builds goodwill with customers.

Faster and hassle-free delivery of services and products to the customers is the primary motto of every business. With more immediate delivery, the customer’s satisfaction increases, which helps to repeat the business and retain the same customer in the long run.

With the help of technology, the customers can be kept in the loop in the whole process, starting from order placement to order delivery. It helps the customer keep track of their product, which also acts as customer service, thus saving the time and money of the manufacturers.

Technology also helps the customers to return if they are not satisfied with the order. This is also an essential aspect of supply chains as a cumbersome returning process can dent the business’s reputation, which is a big no for any business. Canceling and returning the product should be a smooth process, and without technological intervention, it is impossible.

In the post-pandemic period, the emphasis is on supply chains that are robust and resilient. A service provider who understands the industry and can provide effective, flexible, and scalable services is needed worldwide.

A good healthcare facility is one of the essential pillars of society. Without robust healthcare facilities available to people, the country can’t progress. Healthy people are one of the prerequisites for the development of any country. The pandemic showed us that poor healthcare facilities could lead to money and human life losses. 

In the pre-pandemic period, the healthcare facilities were using technology on a limited scale. But when the lockdown was imposed globally, accessing the medical facilities became a cause of grave concern. Healthcare infrastructure prevalent all these years was not used to handling remote patients, which further deteriorated the matter. In these trying times, healthcare sectors leaned heavily on IT to provide healthcare facilities to the patients. IT made healthcare affordable and within reach of common people. It made the delivery of healthcare services faster and pocket-friendly.

Most healthcare sectors are now moving to managed IT solutions to help them keep track of patients, their medical history, and other such options to get instant access to the patient’s necessary information. This helps to access the data from any place without doing the same work repeatedly. It saves patients time, and they can avail the medical facility immediately without wasting precious time. 

But all this is only possible when the IT services are merged seamlessly with the healthcare facilities to provide cutting-edge technologies in the hand of physicians and caregivers. If the technology is not implemented correctly, it will lead to awkward delays in front of patients, embarrassing the institution providing health facilities. It is imperative to work with a service provider who understands the technology and can provide a solution with round-the-clock support to get over this.

Benefits of technology in healthcare services

• Improves the quality of services- Giving care to the patients is one of the most important functions of healthcare services. If the staff is busy doing the administrative work, it will leave less time for their primary job. But with the help of IT services, most of the work can be done quickly, and more time can be devoted to patients. Round-the-clock checking of patients can also be done by using the latest monitoring devices, which reduces the time that can be utilized to provide better facilities. It will also help to engage better with patients and provide more positive outcomes to patients.
• Helps in maintaining accuracy- Errors are part and parcel of every work. It cannot be avoided. But minimizing the error so that its frequency gets reduced is one of the ways to limit the errors. Counting the errors manually is a lengthy and monotonous process. But with the help of good IT services errors can be reduced. 
• Provides security and privacy- Patients’ medical details and other related information is a very crucial piece of information. Keeping it safe and secure from any external threat is very vital. Other than that, system failures can lead to the loss of valuable data that is not desirable. Without robust and resilient IT support, maintaining such a tremendous amount of data is not possible. It increases the healthcare service providers’ reputation and credibility.
• IT is a cost-cutting tool- A healthcare IT provider who knows his services will help the healthcare giving institute in getting the proper infrastructure and other related equipment which will provide the organization an edge over others and save money which otherwise would have been wasted on buying the same equipment over and over again. It will help the healthcare organization to function more efficiently and focus on its primary area of operation. With real-time data gathering, it has become even easier to cater to varied patients more efficiently.
• Easy availability of information- With the systems supporting the organization, the staff has access to all the information, efficiently reducing delays. It makes communication between both the patients and physicians easier and provides seamless collaborations between different teams of physicians easier. Transmission can happen smoothly between the other teams delivering actual results to the patients.

With managed IT solutions in healthcare facilities, delivering world-class health services to the patients becomes more manageable. It leads to the creation of trust between the patients and the doctors or physicians, leading to the creation of goodwill. Healthcare IT support helps to cater to the organization’s needs, making it future-ready in every aspect.

Real estate can be termed a property consisting of land and other resources permanently attached to that property, including both manufactured and naturally occurring resources.

But when it comes to embracing the latest technological innovations, it is one of the industries that are reluctant to adopt new emerging trends. Though almost all the sectors are transforming themselves with the help of technology, the real estate industry is still functioning traditionally.

A recent survey found that about 50% of the prospective buyers look for homes on the internet before actually buying them. Nearly 26% of the people use the internet to take the next step while making the actual purchase. Other than that, almost 54% of the people use the internet to do the initial research before making their purchase decision related to buying property.

These trends show that although the real estate industry is slow to adapt to technology, their potential customers rely heavily on technology. So those real estate businesses who are not using the latest technology risk losing their customers. On the other hand, companies using the technology stand to gain superiority over their peers. How technology can be beneficial to real estate is mentioned below:

Helps in collaboration

Real estate is one of those businesses which needs inputs from various fields and various professionals. For any real estate business, it is necessary to take information from legal professionals, government authorities, raw material providers, architects, interior designers, and the list goes on.

It becomes vital to have a solid IT framework for streamlining so many professionals and their inputs and converting, filtering, and making the data useable for the end customers and clients. Also, since everything is online and added to the current covid situation, most discussions and consultations take place virtually these days.

So having an expert IT outsourcing service to take care of all the communication and digital data processing needs is not a luxury but rather essentiality in the present scenario.

Cost-effective

Although real estate businesses should have an in-house IT team, it is not always feasible. Moreover, the in-house IT team might not be experienced enough to understand and tackle all the emergencies that might come up. So having the IT and digital connectivity services outsourced is a cost-effective and flexible option.

Outsourcing IT services allows the company to channel its human and other resources to the core real estate-related jobs.

It also gives the owner and stack holders the peace of mind that the IT-related aspects are in safe and able hands. Finally, outsourcing IT services is cheaper, flexible, and scalable than having an in-house IT department.

Remote collaboration possible

The traditional way real estate worked was limited to collaboration with professionals from the same city or town. However, with the technological evolution, this is no more the case. The geographical boundaries do not exist with augmented reality, virtual reality, real-time audio/video connectivity, and digital mode of data transfer and information.

Clients are now able to take a virtual tour of the place sitting thousands of kilometers away. Designers can suggest the best interior designs even before the structure is set up. Hiring other professionals like legal, interior designers, architects are possible online, and much of the initial work can be done remotely.

Also, clients are now more technically advanced, and 360-degree virtual tours, AR tours, CAD designing are a basic norm. So, it is essential, more than ever, to have a strong IT backup.

Also, scalability in terms of the vastness of project and operation are equally and directly proportional to the strength of the IT infrastructure.

Informed choices

If the content is king, then data is the new oil. So, for the clients to make the best decisions and the real estate firm to provide the best suggestions, it is imperative to have a wealth of data. And just having a storehouse of data is of no use unless you can process the data and remove the clutter to provide the clients with clear, clean, and well-presented information to make an informed choice.

In this age of digital everything, one needs an efficient IT team to gather, process, filer, and present usable data. Hiring an IT firm with a proven track record of handling real estate clients is essential for the growth of any real estate business.

Discoverability

Whether you like it or not, but in today’s world, if your business does not exist digitally – the company does not exist at all. With several real estate businesses coming up every day, it becomes essential to remain visible in the digital arena. Being present on the digital landscape is imperative whether on the Google search results or Google my business, social media or audio-visual medium, discussion forums, or other mediums. IT services are necessary after you beg a project and even helps you to bag the project.

Conclusion

If you are a real estate business and are looking for ways to harness digital technology to your advantage, working with a professional IT team who can manage, operate, and find solutions to the problems unique to you should be the buzzword for you. Investing in them helps the business to grow and reach new heights.