“First impression is the last impression.” Most of us have heard this umpteen number of times in our lives. Be it an interview or the first day at the office; a first impression goes a long way in creating the desired picture that people want to convey.
It is true about the brands too. In the digital medium, the attention span of the customers ranges from a few seconds to a minute. Those few seconds are crucial to break or build a relationship with the customer. Those few crucial seconds can attract or distract the customer.
In recent times, businesses crave attention and reputation. With internet-related activities gradually increasing, the conventional methods have become antiquated. The creation of a brand reputation now requires new and innovative ideas. One such way is to have a logo.
The logo represents the visual face of the business. They lend credibility and help in garnering engrossment towards the brand. It acts as a mark of the said industry.
While designing a logo, some of the basic concepts should be kept in mind. Here we will try to analyze some of the critical factors to remember while designing a logo.
Research
Even before sitting down to create a logo, knowing the client and their target audience is essential. Proper research and analysis should be undertaken to understand the products or the services that the brand sells.
Proper audience personas should be created and all the relevant information obtained. This helps in the better presentation of the logo that conforms to the brand standard.
Back to basics- sketch
Before creating the logo, the ideas that are provided in brief must be implemented on pen and paper. This eliminates the need to make changes repeatedly in the final version (though sometimes it can’t be avoided).
Making at least 20/30 rough sketches help bring better ideas to the forefront. This helps in comparative analysis of every version till the time the final one is finalized.
A good designer ensures that enough time is spent on sketching before commencing with the designing aspect of the logo.
Simplicity and Proportion
A logo that incorporates all the design elements will be cluttered. It will not be able to hold the customers’ attention as it will lack the feature that attracts the attention of the users. On the other hand, logos that are simple and clearly convey what it wants to portray go a long way in capturing customer attention.
Logos of brands like Apple, Samsung are instantly recognizable because of their simplicity. A person who has never used the products of these brands also identifies them. All this is possible because of the modesty of the logo designed.
Simplicity also ensures that the logo is closer to the golden proportion, which is characterized by perfect balance and symmetry.
Font appearance
In any logo, the font has a very crucial role to play. It is a life-or-death matter for the whole logo design. Choosing the right font that complements the logo design is an essential feature to keep in mind while designing the logo.
A proper font helps build a positive perception of the business in the minds of the people. Fonts coupled with appropriate color combination helps in luring the customers towards the brand. It also helps the brand stay ahead of its competitors and helps in creating an identity of its own.
Uniqueness
Everyone is born unique. We are different from each other in various aspects like gender, height, weight, thought process, and other such parameters. Similarly, every logo is disparate from the other. This differentiates one brand from another though they may offer some services or similar products.
Brand logos should be unique, whatever the size of the business. It helps in imprinting a lasting impression in the customer’s minds with which they associate the brand.
Conclusion
A logo is the front feature of any business. People associate or remember the industry with the help of logos. Designing it simply and efficiently helps the brand in the long run. Invest your precious time in creating a logo that is best suited for your business.