The best time to think about SEO is from the moment a website is launched or the time when you want to start a website. It will help you put your best foot forward, thus saving you from trouble later on, leading to saving your precious tome.
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SEO strategies have moved a long way from just keywords. Gone are the days when writing content around the keywords the customers are searching for used to be the norm. Content that is stuffed with keywords is also not the right way to improve SEO performance.
Google being the most used website for search-related queries, keeping yourself updated about the constant updates of its algorithm is essential. Though it may sound like a difficult task, but with practice, it can be achieved, and it will become second nature to you.
According to a survey in the U.S, 78% of people do Google search before buying any product. In a related survey, 75% of the people don’t even take the trouble to go beyond the first page of the search engine.
Therefore, aiming for the first page of the Google organic search is essential to get higher rankings for the website.
There are three types of SEO that any person launching a new website should focus on:
- On-site SEO: This is used to optimize the website’s content mainly. This lifts the rankings of the websites in Google search.
- Off-site SEO: This aspect of SEO mainly focuses on the backlinks that the site has. It helps the search algorithms in trusting the websites.
- Technical SEO: This SEO focuses on the back-end architecture of the website. It covers the technical aspect of the website like site code, navigability, etc.
Here we will decode some of the strategies that will help you be on top of the game, thus increasing your chances to feature on the first page of the search engine results.
Have a clearly defined objective
Before even thinking about SEO strategies to implement on your website, minutely analyze your business website’s key goals. Understand your target audience and preferences. After initial analysis of these, draft your contents keeping in mind your objectives to provide your target audience with pertinent information regarding your products.
These clearly defined objectives will help you determine your KPIs objectively and base your strategies on those KPIs. Therefore, take time out to define your goals and objectives.
Invest your time in proper keyword research
Keyword research forms an integral part of any SEO strategy. The keywords should be properly aligned to your website and should be able to represent your company adequately. After proper research and analysis, make sure that you are incorporating those keywords into your content. Make blogs, landing pages and include the keywords in meta tags, title tags, etc.
Aim for long-tail keywords to gain higher rankings. There are a lot of tools available nowadays that help in keywords research, such as Google’s Keyword Planner, SEMrush, etc. Use these to research for the keywords.
Keep track of your peers.
Your peers are those who are in the same industry as you. Diving deep into their websites and keeping track of them is vital to understanding what works in the virtual world.
After proper examination of their strategies, you could implement the best of their ideas in your own way and improve on your lacking areas. Keeping track of your peers will give you an overall view of the do’s and don’ts and help you better grasp the opportunities.
Write for humans and not algorithms.
Gone are the days when keyword stuffing was the norm. Nowadays, search engines focus more on content that is engaging and naturally written. Make sure that your blogs or any other such content are more human-centric than algorithm-centric.
Stuffing your keyword in every part of your content can even lead to Google penalizing you for it. Therefore, while writing, keep a human approach and human touch to it because at the end of the day, your content is for humans and not search engines.
Make your sites mobile-friendly
Mobile users are constantly increasing. Everyone now wants that the information regarding any product should be available to them on the go. Keeping this crucial factor in mind, make your sites mobile-friendly.
According to a survey, in the year 2020, more than half of the searches were done by using mobile, excluding the tabs. This data implies that your websites should be working on mobile speedily and efficiently.
Do not clutter the website with unnecessary images and graphics. Find the middle path and stick to it.
Optimization is the key.
Optimization increases your website’s chance to be SEO- friendly. Keep your title tags short and relevant. While using the images for SEO, make sure that keywords are inserted correctly.
In the blogs, ensure that proper headings are used. This helps the search engine know what you want to convey through your content easily. The text in your website should not be stuffed with keywords, but rather it should be easy to understand.
Optimize everything in a way that makes the website presentable and enhances the SEO performance.
Conclusion
These are some of the strategies you can use to make your website feature on the first page of the Google organic search. The results of utilizing SEO strategies take time to show. Therefore, incorporate these from the first day to reap the benefits later.