A website represents your business in the virtual world. Making it usable, accessible and easily navigable is one of the core ways of enhancing the reputation of your business. Your website acts as a mouthpiece of your business 24X7X365 days. It is an asset that is at the heart of marketing plans.
With changing trends and newer technologies coming up every day, implementing those regularly can cost both time and money. However, with some of the UI/UX tips that are easy to implement and use, you can enhance your website to make it more user-friendly.
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Go with the flow
Make sure that the design of the website is such that it flows seamlessly from one element to another. It should not be one where people have to learn new things to navigate the web page. It should be consistent, and the interface should be plain-sailing.
Important information should be mentioned at the top so that it is recognizable. Go with the set standards and protocols of web designing and maintain the flow of the website.
Visually indicative
Make your website visually indicative. It should include the direction of scrolling and should also provide an indication that additional relevant information is given at the bottom of the website. Do not make your website lengthy unnecessarily.
People tend to lose interest if they have to keep scrolling the website continuously. It impacts users negatively, which is not desirable.
Make use of white spaces.
White spaces make the website feel open and make the user using the website feel fresh and give a modern touch to it. It makes the website clutter-free, and all the contents that are obsolete or have surpassed its usability should be removed.
This helps the user get the information you want to convey to them quickly, and it gives them a smooth experience while using the website.
Choose your colors wisely.
Colors play an important role in the human mind. Colors evoke emotion in humans. Therefore, make sure that the color combination of your website is such that it adequately conveys your thought process to the customers.
All your CTA buttons should be in a single color to be easily distinguishable to the user from other buttons. Use warm colors for your website as it has a soothing effect on the user’s mind. It gives a feeling of happiness and positivity. Avoid using cold colors as much as you can.
Make links easily identifiable.
Whenever you are using links on your website, make them easily identifiable. Your users should find it easier to distinguish between regular text and the links that provide them with additional information.
The best way is to stick to conventional methods where links are underlined and is blue in color. It is a standard practice worldwide, and most of the users are accustomed to it. Make the length of the links longer so that it is easily visible.
Make your website load faster.
If the website’s loading time is greater than a few seconds, people lose interest and leave the website. Therefore, make your website load faster so that the users can efficiently finish their tasks quickly.
Make sure that the text load faster than images so that the users can start reading without waiting forever. This gives a perception of speed to the users, which is your main aim. It will help in holding the customer for a longer duration.
Buttons are important
Buttons are the main focus of your websites. It tells the user about the actions that are to be taken by them. Invest your time in buttons. Make them clickable and place them in those areas of your websites that are easily visible and reachable.
Buttons should be large enough for the users to click on them. Choose the button colors, borders in a way that it is instantly recognizable by the user. Users should be informed that the button click was successful within 0.1 seconds of the click.
Always remember: keep it simple.
If your website is like a maze, and the users get lost, they will make sure never to visit your website. Keep your website simple. Remove everything that can be removed. Declutter it completely.
Make your website simple. Stick to minimal colors and keep enough white spaces. Use an average of two fonts and use a third font for the logo. Make your website graphic insightful and not clumsy.
Epilogue
UI/UX is about making your website easy to handle by both customers and the platform. A well-designed website will lead the customer to their goal, removing all the unnecessary components. The tips mentioned here are sure to give your website a necessary boost and make it user-friendly.