The old marketing strategies like print marketing or television, or radio marketing are gradually vanishing. The high costs associated with them, coupled with non-measuring metrics, make the old ways of marketing obsolete.
Digital marketing campaigns are easier to implement and set up. It is measurable and cheaper than other types of marketing strategies. Digital marketing strategies are monitorable and quantifiable, making it a tough choice for businesses to resist.
But if you are a new-bee who wants to implement digital marketing strategies to uplift your business, choosing the right digital marketing option can be a daunting task. Most companies don’t know what type of marketing they should opt for while promoting their business. It makes them hesitant to go for digital marketing.
Though there are different types of digital marketing strategies that can be followed, here we will look at seven types that are most common and can be easily used.
Search Engine Optimization (SEO)
SEO is one of the most common digital marketing strategies. Most of the companies, be it of any scale, invest their time and energy in SEO strategy. SEO ensures that your websites that represent the virtual aspect of your business are optimized for various search engines, like Google and Bing.
SEO is all about ensuring that the website ranks higher in the organic search performed in the search engine. Multiple approaches can be used for high performing SEO
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SEO takes time to yield the results, so it has to be done repeatedly so that results can be obtained.
Search Engine Marketing (SEM)
SEM generally refers to the paid method of advertising. SEM is a comparatively faster way of enhancing traffic to your website. SEM helps in increasing brand awareness in a relatively short time.
Though it is a paid method of increasing the rankings, but it is a cost-effective solution that can be implemented according to the scale of your business. SEM helps in bringing your business to the first page of the search engine results and helps in better targeting the desired customers.
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SEM shows instant results if done correctly and helps the business grow exponentially.
Pay Per Click (PPC)
As the name itself suggests, PPC is an advertising strategy that uses paid method to increase traffic flow to your website. PPC is a relatively cheaper option to invest in as you have to pay only if someone clicks on your advertisements.
PPC coupled with SEO helps in bringing high-quality leads to your website. You can expect results as soon as your ad goes live. With the help of PPC, you can better target your audience based on different parameters like demography, geographical location, gender, etc.
PPC also provides advanced targeting options to boost the flow of traffic to your website.
Content Marketing
This type of digital marketing strategy is different from all the types mentioned above. It is about giving information to the customers about your business domain.
Contents are of different types like blogs, video content, images that help answer the customer query. A content that is enriched with valuable information helps in increasing the user expectations of the business.
Good quality content acts as a bridge between the customer and the business. It builds durable relationships and helps in bringing 3x more leads than other traditional methods.
As is the case with SEO, content marketing is also a long-term strategy. It has to be done diligently regularly for best results.
Email Marketing
According to a survey, for every $1 invested in email marketing, you will get $44 in return. This data is enough to showcase the importance of email marketing as a digital marketing technique. Email marketing means sending the latest offers, blogs, or other informative content to your customers through email.
Email marketing is an excellent way of maintaining correspondence with customers. It helps in getting genuine feedback from them as well as helps in repeating the business. If done correctly, it can bring considerable profits to the company.
But sending mails through unsolicited means can land you in trouble. Ensure that the emails are sent to your genuine customers who have engaged with your business in the past and not some random person who has never even heard about you.
Social Media Marketing (SMM)
Social media is one of the most valuable digital marketing mediums. With 4.48 billion social media users, capturing the users’ attention can give a considerable impetus to the business.
With the massive popularity of social media platforms like Facebook, Twitter, Instagram, etc., having a page on these sites is crucial to increasing the business’s visibility. It helps in engaging with the customers.
SMM also helps formulate new strategies for brand expansion and uncover the new and emerging trends related to your business.
Affiliate Marketing
In this marketing strategy, a famous influencer from different social media platforms promotes the business. Affiliate marketing helps in marketing the product to the influencer’s audience, promoting the brand value.
Affiliate marketing has gained popularity due to YouTube and Instagram. Affiliate marketing includes collaborating with the influencers for different activities like lucky draws, discount coupons, etc., to create a positive vibe around the business.
Epilogue
You have the list now with you. These are the primary methods of digital marketing which help prepare the business for the long flight. Depending on your need, pick the best option for your webpage.